So you're looking to make a career change...
June 14, 2022

THE SIDE HUSTLE: How to Use Social Media to Grow Your Brand, with Hannah Mellsop (Real Rad Food).

THE SIDE HUSTLE: How to Use Social Media to Grow Your Brand, with Hannah Mellsop (Real Rad Food).

You're here because you feel trapped in your nine to five job.

If you're like most people, there's probably plenty of hobbies you enjoy doing in your personal life. But none of them feel like something you can turn into a comfortable paying job.

This week, we speak to someone who's going to challenge that assumption.


Hannah Mellsop. She's the founder of Real Rad Food, which is a plant-based dessert company. She started it as a side hustle, making healthy treats as a creative outlet, sharing her treats on social media.

What started as a hobby. She grew from the ground up attending local markets and growing organically. She now employs a team of five people and ships food online throughout New Zealand. She is living proof you can turn your hobbies into a thriving business.

IG: @realradfood


  1. You learn how you can test the market on social media, to discover if these legs to turning your hobby into a genuine business.
  2. Why you should always start it as a side hustle.
  3. Why you've got to be prepared to walk through the C.R.A.P. to get to the destination.



Before starting a side hustle, I recommend becoming active on social media. This will be different for every person, but I'll give you an example to help you out.

I have a friend who LOVES fishing. If he posts photos of himself fishing on social media, chances are with the number of people who post similar photos he is NOT going to be able to turn this into a side hustle.

However, like any business, if he gets more SPECIFIC, he might find a NICHE that hasn't been tapped yet. Maybe he posts about the handmade fishing flies he enjoys making, that are particularly good at catching a certain type of fish. Or he goes on a Facebook community page and offers advice to more amateur fishermen than him. As he builds credibility, a business opportunity could be formed.

No business, big or small, tries to appeal to everybody. Find a niche on social media you're interested in, and spend time building an audience there.

Podcast genre: career change, career transition, work life balance, anti-work